Digital Product Manager
Are you a customer-focused digital professional with a passion for improving user journeys and creating meaningful experiences? GLL, the UK’s largest leisure and libraries operator, is looking for a Digital Product Manager to join our Marketing team.
In this role, you’ll take the lead on shaping and improving post-login digital experiences across our platforms. From strategy to delivery, you’ll use insight, research, and performance data to identify opportunities, define objectives, and ensure that every improvement delivers value for both our customers and the business.
This is a fantastic opportunity for a strategically minded and outcome-driven individual to champion customer-first thinking and make a real impact on how people engage with our digital products.
What you’ll do:
Define and lead the digital customer experience strategy for logged-in journeys across web, app, and other platforms.
Translate customer insight and behavioural data into objectives that drive engagement, satisfaction, and retention.
Shape and own team OKRs, aligning customer needs with business goals and the wider product vision.
Lead research and discovery to uncover customer pain points and opportunities, avoiding solution bias.
Maintain and evolve customer journey maps, personas, and experience assumptions.
Collaborate across teams to embed a test-and-learn approach, ensuring initiatives are validated and deliver real impact.
Align marketing, product, and operational teams around a cohesive post-login experience strategy.
Champion outcome-focused, customer-led thinking across digital experiences.
What we’re looking for
Proven experience in service design, digital experience, or customer journey strategy.
Strong understanding of OKRs, continuous discovery, and data-informed product development.
Skilled in leading both qualitative and quantitative research and turning insight into action.
Experience with customer journey mapping and measuring experience outcomes.
Excellent stakeholder engagement and facilitation skills to bring diverse teams together.
Collaborative, curious, and motivated by customer impact.
This position provides the option to work in-person at any of our UK locations, subject to role-specific requirements and availability.
As a charitable social enterprise and cooperative owned by our staff, GLL is a unique organisation for you to have a career with!
The basics:
- This is a Full time permanent position. Hours of work will be negotiated with you in line with the needs of the service; flexible working may be possible.
- We are an accredited Living Wage employer with industry-leading rates of pay.
- We can offer a career, not just a job, with extensive Learning & Development support available.
- GLL is Values Driven, not Profit Driven. We work hard to benefit the communities we operate in.
- As a staff-owned organisation, you will be given the opportunity to join the Society and have a stake in your business.
Additionally, GLL offers employees a range of employment benefits:
- Access to a pension scheme.
- Health Assurance and access to Counselling services.
- Access to the tax-efficient Ride to Work bicycle purchase scheme.
- Free annual eye tests.
- Discounted nationwide (over 200 centres) inclusive leisure centre membership for you and your partner. This includes GLL Extras!
GLL Society benefits (if you choose to join the Society after your probation period) include:
- The right to stand for the Society board and to vote for board members to represent you.
- Access to team building and fun events such as treks, concerts, outings, etc.
- Access to a range of benefits exclusive to our people – ask your line manager for details or check out the Intranet.
About GLL:
As the UK’s largest leisure operator and charitable social enterprise, we offer a range of careers for everyone in our local communities. We manage over 400 facilities across England, Wales, and Northern Ireland, including public sport and leisure centres, elite sporting venues, libraries, and children’s centres.
Our people are from the communities we serve and help us make real changes in their local area.
One of our core values is ‘More than a Job’, because working with us opens a wide range of possibilities and opportunities for you, starting with how you work with us. To make sure we are having a positive impact on our people, we also offer some flexible and part-time working options so you can make sure your new job works for you. Subject to vacancies, whether you are after a contractual commitment and a regular work schedule or the freedom of flexible hours, you may be able to choose an arrangement that works best for you and play your part in improving the health and wellbeing of your community.
We offer two different types of work arrangements:
- A permanent employment contract - part time and full time.
- A flexible worker engagement by joining our flexible worker pool.
If you are looking for a regular number of hours that you can work and are flexible to meet the needs of a 7-day-a-week service, then a full-time or part-time permanent contract might be the right choice for you.
So whether your ambitions lie in sport and leisure, events & catering, health & beauty, corporate support, or working with children, you’ll be able to find your ideal new job at GLL.
Passionate about seeing our communities thrive, we invest back into our facilities, projects, and people and are Investors in People Gold Award employer.
However you choose to work with us, you can be sure that you will be a valued member of our team, working with great colleagues, and making a real difference to people’s lives.
We are an inclusive employer. We seek and welcome diversity in our teams.
All pay rates are subject to skills, experience, qualifications, and location.