GLL is looking for a SPORT & EVENTS MARKETING ACTIVATOR to work 20 hours per week on a 12month fixed term contract with the opportunity for an extension
1. RESPONSIBLE TO: Head of Elite Sport and Events and Partnership Marketing Manager
2. RESPONSIBLE FOR:
Working with the Community, Sport and Health Team to coordinate, deliver and deploy multi-channel marketing and content plans to enhance engagement with key audiences, in line with key partnership priorities around dry sport and events.
Updating and maintaining customer journey touchpoints that includes social media and centre webpages as required.
Ensuring all content, messaging and collateral aligns to on-brand messaging and represents the brand in the most effective way.
Supporting the analysis of the impact and effectiveness of marketing activity to help inform future content and engagement.
3. ROLE OVERVIEW
This role plays a fundamental part in leading the development and delivery of priorities set by the Head of Elite Sport and Events and Partnership Marketing Manager.
The primary focus of this role is to support the Sport Leads and General Managers in the activation of multi-channel marketing programmes and improved customer journeys, aligned to partnership and commercial objectives.
This is an evolving role so you may be required to undertake additional tasks or participate in projects set by the Partnership Marketing Manager.
4.1 Content Development and Delivery
Oversee the development of customer communication and promotional materials and social media at a partnership level and ensure brand guidelines and approval protocols are followed.
Understand the design, communications and production process to identify opportunities to maximise return and optimise budget.
Develop and maintain a captivating customer journey through owned, paid and earned channels to deliver fully integrated marketing activity. * Share ideas, contributing to brainstorms and voicing opinion on workflow management, creative and marketing programmes.
Develop internal and external communications such as newsletters, infographics, intranet articles and blogs to showcase the great work that goes on across the Partnership
Ensure all marketing materials support partnership strategic goals and brand identity (if required), and take into account intended use and audience.
Develop and maintain key working relationships with internal and external marketing functions (Graphic Art and Print, National Marketing & Product teams and partner agencies).
4.2 Brand Stewardship
- Ensure that the Partnership and Local Marketing materials comply and adhere to the brand standards and principles across all marketing channels and executions.
4.3 Workflow Management
Manage and deliver cross-functional tasks using agile workflow methods.
Collaborate with other marketing activators to solve or improve workflow challenges.
Coordinate and deliver training, presentations, reports, events and meetings as required.
Builds relationships with key stakeholders both internal and external to promote marketing as a helpful, solution finding support service within the business * Provide cover and support for marketing colleagues as required.
To carry out all duties with due regard for Health and Safety requirements and regulations, the Society’s customer care and Equal Opportunities policies.
To act in accordance with, and actively promote all GLL policies and standards.
To undertake any other duties commensurate with the post’s level of responsibility.
5. KEY WORKING RELATIONSHIPS
- Partnership Marketing Manager, Community Sport and Health Team, Sport Leads, General Managers Content Activators, Graphic Art and Print Centre
6. PERSON SPECIFICATION
The aim of GLL is to recruit people not just for jobs but for long term careers. We want “better people” with the right GLL behaviours to support our business and who will grow with us and “achieve more”. For these reasons, we look for evidence of the following behaviours in all potential and existing staff looking for appointments or promotions:
Committed to service excellence
Engages with 4 pillar values ACT
Results driven * Positive ‘can-do’ attitude
Makes a difference ENGAGE
* Leads and inspires others
- Cares about our communities The Job demands the following blend of knowledge, skills, experience and behaviour (all are essential, unless shown otherwise, and will be assessed by Application Form and / or Interview / Assessment):
A fast learner with the ability to multitask
Confidence to manage a multitude of projects, and integrated marketing plans
Compile campaigns linked to key events in the City and project evaluations
Management of key stakeholder and supplier relationships
Work with internal teams / departments to deliver projects
Ability to handle difficult situations in a professional and calm manner
The ability to work as part of a team and provide solutions as required
A relevant degree and/or working towards a professional qualification (i.e. CIM, IDM or related qualification)
Knowledge of the marketing environment, and processes / steps involved in generating through the line marketing campaigns
Extremely effective organiser / multitasker, able to juggle varying projects at the one time
Strong people / team management and communication skills
The ability to interpret requirements from various stakeholders (e.g. customers, facility managers, Sport Leads,), turning their requests into actionable marketing activity with definitive and trackable outputs
Confidence to manage a multitude of projects * Customer motivated, with the ability to deal with key stakeholders and their queries and concerns with tact and sensitivity
Ability to handle difficult situations in a professional and calm manner.
Marketing Knowledge: Demonstrated understanding of basic marketing principles and concepts through coursework or practical experience. Familiarity with consumer behaviour, market research, and promotional strategies is preferred. Event Planning: Previous involvement in organizing or assisting with events, campaigns, or promotional activities is desirable. Ability to coordinate logistics, manage timelines, and engage with stakeholders effectively. Communication Skills: Strong verbal and written communication skills are essential. Team Collaboration: Proven ability to work collaboratively in a team environment. Experience participating in group projects or extracurricular activities that involve teamwork and cooperation is beneficial. Creativity and Innovation: Demonstrated creativity in generating ideas Digital Marketing: Basic understanding of digital marketing channels such as social media, email marketing, and content creation. Experience in managing social media accounts or creating digital content is an asset. Analytical Skills: Basic analytical skills to interpret data and metrics related to marketing activities. Adaptability: Ability to adapt to changing priorities and environments. Previous experience balancing academic commitments with extracurricular activities or part-time work is beneficial. Passion for Marketing & Sports: Genuine interest in marketing and sports and events plus a desire to learn and grow in the field. Previous exposure to marketing-related coursework or sports and events an advantage
A dynamic team player with a ‘can do’, results driven approach, and attitude to achieve and accomplish results
An appreciation of, and commitment to, the distinctive culture and philosophy of the organisation and the leisure environment
Demonstrates trust, honesty, punctuality, flexibility, openness and able to work well within a team environment
Upholds the ethos of the department, its core values and behaviours in the external environment
Able to work unsocial / outside of normal office hours
Society member (internal candidates only